16 Drivers to Happiness

The quality of one's life is directly determined by the quality of one's communication.
Life fundamentally revolves around communication. Primarily, this involves self-communication, followed by communication with others. Every individual seeks to fulfill their needs to the greatest extent possible. To effectively satisfy one's needs, it is imperative to first identify what those needs are. This is achieved through introspection, or in other words, 'communicating with oneself.' This process is significantly facilitated when undertaken with a trusted friend or a competent coach.
Subsequently, one will require the assistance of others to fulfill these needs. Indeed, no individual can thrive in isolation.
Professor of Psychology and author Steven Reiss defines 16 distinct human needs. Naturally, numerous classifications of human needs exist. In my book, The Rules of the Game, I employ my own categorization of human needs.
Reiss's framework also presents an intriguing perspective. Furthermore, each classification can shed new light on which of your needs remain unfulfilled.
1) Power – the imperative to impose one's will upon others
2) Independence – the need for individuality and autonomy
3) Curiosity – the need for contemplation
4) Acceptance – the imperative for group affirmation
5) Order – the need for structured, stable, and predictable environments
6) Hoarding – the imperative to accumulate provisions and possessions
7) Honor – the imperative to adhere to the traditional values of one's group
8) Idealism – the imperative for social justice
9) Social Contact – the need for interaction with peers and like-minded individuals
10) Family – the imperative to nurture offspring
11) Status – the imperative for social standing and significance
12) Vengeance – the imperative to retaliate against an individual
13) Sex & Romance – the need for sexual intimacy and emotional affection
14) Eating – the imperative for sustenance
15) Physical Activity – The Imperative of Movement
16) Security – The Imperative of Feeling Secure
Achieving success in life and business is predicated upon recognizing, communicating, and satisfying all these needs as efficiently as possible.
In essence: Insight Action Harvest ©




